2012 AH&LA Lodging Survey Identifies Key Trends

The American Hotel & Lodging Association (AH&LA) 2012 Lodging Survey, the most comprehensive industry-wide survey of its kind, polled more than 52,000 U.S. hotel properties regarding in-room amenities, security and technology features, food and beverage options, guest services, sustainability, property offerings, and much more.  Funded by the American Hotel & Lodging Educational Foundation (AH&LEF) and conducted by STR, the survey is conducted every two years to give hoteliers a detailed analysis of the industry at large. ??Among the many findings, the survey revealed the following:

Eco-friendly practices remain important:

  • 76 percent have a linen/towel reuse program;

  • Water savings programs have been implemented in 75 percent of properties;

Properties are offering more technology resources:

  • Although most of the positive responses are from upper-tier hotels, 23 percent of respondents already offer a mobile app for hotel services;

  • Showing the prominence of OTAs in the hotel industry, 95 percent of participants admitted to using a third-party Internet source for bookings;

Hotels are health conscious:

  • Properties that offer an exercise/health/fitness facility reached a new peak at 84 percent;

  • Non-smoking policies at hotels are gaining momentum as 63 percent of participants said they are comprised of 100 percent non-smoking rooms.

The information in the 2012 Lodging Survey provides hoteliers with a snapshot of the key trends that impact the industry now and provides insight into future developments,” said AH&LA President/CEO Joseph A. McInerney, CHA.  “This year we were fortunate to have a particularly high response rate, so the survey truly provides the largest representative sampling and view of trends in the American lodging industry.”??AH&LA members can download a copy of the 2012 Lodging Survey via the Members Only section of the AH&LA Website, www.ahla.com.  Individual data points are available for $300 each from the AH&LA Information Center at (888) 743-2515.  Comparisons can be made dating back to the first AH&LA Lodging Survey in 1988.