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PALACE RESORTS WELCOMES CESSIE CERRATO AS PUBLIC RELATIONS MANAGER (January 2012)

PALACE RESORTS WELCOMES CESSIE CERRATO AS PUBLIC RELATIONS MANAGER

Palace Resorts proudly announces the addition of Cessie Cerrato as the public relations manager. In this new role, Cerrato will direct publicity initiatives, communication strategies and brand awareness to expand sales for the Palace Resorts brand, which includes seven oceanfront resort properties in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico.

“Palace Resorts is proud to announce Cessie Cerrato as our new public relations manager,” said Gibran Chapur, chief operating officer for Palace Resorts. “With her multiple years of experience in public relations and marketing, in addition to her strong background in hospitality and broadcast, Cessie will be an integral addition to our expert and accomplished team.”

A graduate of the University of Florida, Cerrato holds a Bachelor’s degree in journalism and broadcast communications, in addition to an English degree. Bilingual in Spanish and English, Cerrato has a wide-range of experience in public relations, most recently at Newlink Group in Miami, Fla, where she lead the agency’s top accounts such as the Cancun Convention & Visitors Bureau, the Mexico Tourism Board (MTB), Visit Panama, Los Cabos, Aeromexico, the States of Jalisco & Quintana Roo, One Bal Harbour Resort & Spa, Expedia Inc., Bacardi, HATUEY, ESPN Deportes and many more.

Cerrato has carried out public relations campaigns which have included crisis communications, specifically with the Mexico Tourism Board where she played a key role during the difficulties Mexico confronted including the H1N1 crisis, as well as the security and image crisis that the country faced.

Cerratos’s previous scope of work includes public relations strategies at M. Silver Associates for national accounts including travel, hospitality, consumer retail and financial services. Prior to that Cerrato worked at The Apple Organization, serving as the public relations representative in South Florida for four leading real estate developers, facilitating local and national accounts including hospitality.

Fully immersed in public relations experience, Cerrato’s other past positions include retail, entertainment, nightclub and restaurant clients. Working in a stream of broadcast and television jobs for more than two years, she gained valuable experience at North Central Florida’s WUFT-Channel 5 as a news anchor and reporter, Gainesville’s WCJB-TV20 as a weekend assignment editor, University of Florida’s WRUF-Classic 89 as an associate producer/reporter and Univision Network as an assistant producer.

With seven oceanfront resorts overlooking the sparkling turquoise waters of the Caribbean Sea, Palace Resorts sets the highest standards for five-star all-inclusive vacations in Cancun, Cozumel, Isla Mujeres and Riviera Maya, Mexico. Offering luxurious and spacious accommodations accentuated by signature in-room double Jacuzzis, nightly entertainment, the Caribbean’s most extravagant spas and premier Jack Nicklaus signature golf courses, Palace Resorts offers a truly exceptional experience for travelers. The unparalleled level of service and comfort found at each property makes Palace Resorts a leading provider of world-class resort vacations.

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